Online Marketing Vs Digital Marketing

Online Marketing Vs Digital Marketing: What difference between them?

Online Marketing: Online Marketing known as Internet marketing, refers to promoting products and services through online platforms. The methods and techniques used for online marketing include email campaigns, social media, advertising, search engine optimization, and more. The very important objective of marketing is to reach potential customers through these channels.

 Digital Marketing: Digital marketing is often compared to traditional marketing such as magazine ads, billboards, TV ads, and direct mail but it also includes email campaigns, social media, advertising, search engine optimization, and more.

  

Difference between online Marketing and Digital Marketing 

Indicators	Online Marketing	Digital Marketing
Scope	Highly effective on all online platforms	Effective in online as well as offline platforms
Target Audience	Target all online audience	Target online as well as offline audience
Distribution channel	All internet channels like SEO, SMO, PPC, Email marketing, and Video marketing.	All kind of Digital channels includes like (internet, Digital TV, Digital advertising mobile applications, etc.)

 

 What is Links?

Link is simply a relation between two things where one affects the other. It is a digital reference that users can follow by clicking or tapping. 

Internal Link: Internal link refers to that connects one page of a website to another page within the same page 

External Link: External link refers to that point from a webpage on one website to a webpage on another website

Types of Links 

Do Follow Link: Do Follow link can be followed by search engine crawlers and transfer link equity to the linking site, which influences the page ranking. 

It looks like

<a href=https://www.googel.com >Googel</a> 

No Follow Link: No follow link is that which contains rel=”nofollow” tag. It tells search engines to ignore links. It doesn’t impact the page ranking.

It looks like

 <a href=https://www.googel.com rel=”nofollow”>Googel</a> 

Sponsored Link: It is a paid advertisement in the form of high-ranking results in a search engine.

Page Load Time 

Page Load time refers to the average time taken by any page to show and appear on the screen. When you click on any web link it will take a few times to appear on the screen. The time duration b/w clicking the link and its appearance is called page load time. Many companies agree that the best load time is under 4 seconds. 

Importance of Page Load Time 

If you want to increase user engagement page loading time must be good. The loading of any website is very important when it comes to search ranking.

Performance= User Experience

Tips to Improve Website Loading Time

Loading speed is very important for a website to increase user traffic. It is very important to use the right technique for fast loading. 

There are some suggestions.

·        Image Optimization

·        Reduce HTTP requests

·        Reduce redirects

·        Load Java scripts

·        Eliminate unnecessary plugins 

Canonical Tag

 

The canonical tag also known as a canonical link tells the search engine about the original content. Basically, it tells the search engine which version of the URL you want to appear in the search result. Canonical tag separates the original and duplicate content.

Benefits of Canonical Tag

    It specifies which page should appear on the SERP

   It helps in improving the Rank

  iii.            It helps to separate the duplicate content

   iv.            It discourages the crawling of duplicate page

Keyword Cannibalization

Keyword cannibalization is an issue that arises when multiple pages on a site search for the same keyword.

 Disadvantages of Keyword cannibalization

      It confused the search engine

           User behavior gets worse

          Fluctuation in Rankin   

          It weakens Off-page optimization

 

Keyword density

Keyword density refers to how much time a specific keyword appears on the web page compared to total words.

Keyword Proximity

It refers to the space between the keywords.

Keyword Prominence

Keyword Prominence refers to where your keywords are found on the page. Users sometimes skim online content, which means it is easier for them to see how relevant your content is for them, the more they are to stick the page.

Tel tag Attribute

Tel teg attribute defines a field for entering a telephone number.

Email tag Attribute

The email tag attribute defines a field for entering an email ID.